→ "Down with Innovation" by Rick Poynor
A moment ago I used the word culture, a notoriously awkward concept. According to the critic Raymond Williams writing in Keywords, his classic lexicon, culture is used in two crucial senses. In cultural anthropology—now there’s a word the innovators love to bat around—it refers primarily to material production, while in history and cultural studies it refers primarily to signifying or symbolic systems. Combining these usages, we might conclude that culture is about things (which have a look) and meanings (conveyed by how they look). Whichever way you look at them—so long as you do actually look—these products of our culture tell us who we are. There is bound to be a relationship between impoverished ways of (design) thinking and impoverished visual form.
